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California Notice at Collection

California Notice at Collection

This Notice at Collection for California Residents supplements the information contained in the Blue Bridge Financial, Inc. Privacy Policy and applies solely to residents of the State of California.

This notice is provided at or before the point of collection of personal information, as required by the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Categories of Personal Information We Collect

We may collect the following categories of personal information:

Category of Personal Information

Collected

Purpose of Collection

Identifiers (name, email, phone, address, IP address)

Yes

To communicate with you, process applications, and provide services

Personal Information (e.g., Social Security Number)

Yes

To verify identity, process financing applications, and comply with legal obligations

Commercial Information (loan application details, business info)

Yes

To evaluate and provide financing services

Internet / Network Activity (website usage, clicks, browsing behavior)

Yes

To analyze website performance and improve user experience

Geolocation Data (approximate location from IP)

Yes

To understand general user location and improve services

Sensitive Personal Information (SSN, financial data)

Yes

To process applications and meet legal and regulatory requirements; not used for advertising

For more information about how we share personal information for advertising purposes and how to opt out, please visit our Do Not Sell/Share My Personal Info Page and/or our Privacy Policy Page.

Purposes for Collection

We collect personal information for the following purposes:

  • Processing loan applications and providing services
  • Communicating with you, your inquiry or account
  • Marketing and advertising (including remarketing)
  • Website analytics and performance improvement
  • Compliance with legal and regulatory obligations

Retention of Personal Information

We retain personal information only as long as reasonably necessary to:

  • Fulfill the purposes described above
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce agreements

Sale or Sharing of Personal Information

We do not sell personal information for monetary compensation.

However, we may share personal information with third-party advertising partners for purposes of targeted advertising, which may be considered “sharing” under California law.

Your Rights

California residents have the right to:

  • Know what personal information is collected
  • Request deletion of personal information
  • Request correction of inaccurate information
  • Opt out of the sale or sharing of personal information
  • Limit the use of sensitive personal information

To exercise your rights, please visit our Do Not Sell/Share My Personal Information page or contact us at: